Placebos Are Getting More Effective

Posted by Ian on September 2, 2009 at 11:37 AM ET

Wired Magazine reports placebos are getting more effective and drugmakers and the scientific community are pondering why. "After decades in the jungles of fringe science, the placebo effect has become the elephant in the boardroom."

As Lynne McTaggart writes in The Intention Experiment: Using Your Thoughts to Change Your Life and the World, "The placebo is a form of intention—an instance of intention trickery." Does the rising effectiveness of placebos suggest we are collectively gaining a stronger ability to influence outcomes with intention? Are the mechanistic physical theories for everything from pharmacology to physics increasingly failing to explain intention effects?